In a comfortable office lined with shelves of shells, crystals and miniature figures, graduate student Jonathan Adams patiently outlined a business marketing plan to Christine Conti, owner of Phoenix Counseling Wellness Center.
Adams, a power forward on the basketball team, is pursuing an MBA in 蜜桃视频 Graduate College, where he鈥檚 had the opportunity to connect with local businesses through Business Professor Mark Rosenbaum, who requires students in his strategic marketing class to develop a marketing plan for a local organization. Adams was drawn to Phoenix Counseling Wellness Center, a veteran-owned counseling center specializing in talk therapy, small group yoga, reiki and sand tray therapy.
After learning about the business, Adams spent weeks developing a marketing plan, offering well-researched advice on financial planning, social media strategies and competitor analysis. 鈥淭he project made me think about Phoenix Counseling Wellness Center as if it were my own company and ask myself what I would do to help it stand out,鈥� said Adams. 鈥淚t was a great experience.鈥�
With Rosenbaum鈥檚 guidance, Adams used artificial intelligence to aid his research, utilizing tools such as ChatGPT and Google Gemini. 鈥淚 was able to use online research as well as generative AI to come up with some creative recommendations,鈥� said Adams.
Adams hopes to combine his undergraduate experience in mechanical engineering with the business acumen he鈥檚 gained at 蜜桃视频 through technical sales. 鈥淚t鈥檚 unique that I鈥檝e been able to grow a relationship with a local company. Even as a grad student taking asynchronous classes online, I鈥檓 able to meet new people and engage with the local community. I鈥檓 passionate about helping others, and I know that I鈥檓 learning throughout the whole process and then applying those skills to my own endeavors.鈥�